Argos took the title for top sales using the InStrabane gift card in a busy December period.
The retailer, which is located in the Bradley Way Shopping Park, received 26 payments using the gift card in the lead up to Christmas, which was the largest portion of pre-Christmas gift card redemptions by value of sales.
Argos is one of over 70 Strabane businesses which accept the gift card as a form of payment.
Sinead Lynch, Derry City and Strabane District Council Business Officer, said: “We’re extremely pleased with the number of people who have been redeeming their gift cards in Argos and across the Strabane area.
“December is a particularly busy time for retail, and we’re delighted that the card made that process a bit easier for everyone involved.
“The gift card scheme continues to go from strength to strength, with more and more businesses joining the likes of Argos in accepting it as payment, while the number of purchases continues to rise.”
Kieran Kennedy, Chair of Strabane BID, said the figures are very promising for both consumers and businesses.
“Sales of the Strabane gift card in January and February have surpassed last year’s figures, which means that the pool of money that has been ring fenced for businesses in Strabane continues to grow.
“We would encourage all BID members who accept the gift card to get creative and think of ways of attracting this money to their businesses.”
For more information or to purchase an InStrabane gift card, visit https://instrabanegiftcard.com/. If you would like your business to be added to the gift card scheme, please email firstname.lastname@example.org.